Born out of pioneering university research
We are a Lancaster University spin-out, originating from a major research project between the Universities of Lancaster, Edinburgh, and Northumbria. Our team explored reasons behind a decline in trust and people giving to charity and envisaged the use of automated 'programmable donations' to allow novel power dynamics in the first-mile of charitable giving.
Embarking on a new challenge
Despite having a strong tech background, the majority of our team has close ties with non-profit organisations. With a lack of true innovations and backed by funding through the UK goverment we have embarked on a challenge: to ensure charities are not left behind major brands and services and keep pace with the evolving types of experiences and expectations of contemporary supporters.
Hi, its nice to meet you
We are united by our common mission to help charities nurture their supporters
and provide lasting and engaging digital fundraising experiences.
Ludwig Trotter Founder, CEO
Prof. Nigel Davies Co-Founder, CSO
Mike Harding Co-Founder, CDO
Kevin Godall Product Evangelist
Peter Shaw Developer
